After 12 years of supplying high-end hair extensions to professionals and salons I witnessed this new phenomenon where hair extensions, from a hair solution for women wanting to make up for thin hair or difficult to grow, morphed into becoming a beauty accessory.
Until recently, most of the customers wearing extensions were not inclined to disclose their beauty secret and kept it well guarded, sometimes even to their own partners! (Yes I know!)
The attitude has definitely changed and now customers talk freely about their extensions like they would do for a new handbag or pair of shoes: look at this, do you like it? I got it there, it’s a new method,…
This translated into the need and search for more DIY products and opened up opportunities to many new companies to enter this market.
However, producing a quality hair extension is not an easy task by any means and most of the new products that came into the market are no exception to this rule.
So, I said to myself: why can’t I offer all these people the opportunity and a place where to find a high quality product? And that’s when that night my brain got pregnant with the store idea.